2025 DVAM Peer to Peer Toolkit

Peer to Peer Fundraising Toolkit Domestic Violence Action Month 2025

Thank you for your interest in taking your support for YWCA Spokane and survivors of domestic violence to the next level by becoming a Peer-to-Peer Fundraiser! 

During Domestic Violence Awareness Month (October), we're empowering supporters like you to raise critical funds and awareness for survivors in our community. Peer-to-Peer (P2P) Fundraising through JustGiving makes it simple to build support for ending domestic violence. It's an easy way to become an Ambassador for survivors!

Ambassador Basics

How Do I Become a DVAM Fundraising Ambassador?

What Link Do I Share?

How Do I Get the Word Out?

What Am I Responsible For?

Launch Your Campaign

Empezando

1. Create Your Campaign Page

  • Visit the 2025 DVAM JustGiving page. 
  • Click the orange button that says "Start Fundraising"
  • Walk through the steps to create your custom fundraising page.

Create Your Custom Page

2. Set Your Goal

A suggested goal is $200-$500. Consider these impact levels:

  • $100: Provides crisis hotline support for 4 survivors
  • $250: Covers the cost of 10 emergency helpline calls
  • $500: Supports 20 survivors when they call the emergency helpline
  • $1,000: Provides comprehensive case management for one survivor

Pro Tip: Be the first to donate to your own campaign! This shows your commitment and encourages others to give.

3. Tell Your Story

Your story is crucial for connecting with potential donors. Consider including:

Why DVAM Matters to You:

  • Personal connection to the cause (if comfortable sharing)
  • Why ending domestic violence is important to your community
  • What you've learned about YWCA Spokane's impact

Sample Story Framework: "During Domestic Violence Awareness Month, I'm raising funds for YWCA Spokane because [your reason]. Every day, YWCA Spokane provides life-saving services to survivors in our community, including emergency shelter, counseling, and legal advocacy. Your donation will help ensure no survivor has to face domestic violence alone."

Key Statistics to Include:

  • 1 in 4 women and 1 in 10 men experience domestic violence in their lifetime
  • YWCA Spokane serves over 14,000 individuals annually
  • Around 25% of all violent crime in Spokane is related to domestic violence, the majority of which is specifically intimate partner violence
  • YWCA is on track to receive 6,000 calls to the DV helpline, nearly 2,000 more calls than last year
  • Spokane County continues to have one of the highest reported domestic violence rates in Washington.
  • In 6 months, Spokane Police received over 1,400 calls regarding intimate partner violence, making up the majority of all DV-related calls.
Sharing Your Campaign

Most Effective Channels:

  • Host a Gathering: Get together with friends or family and host a DVAM themed event.
  • Correo electrónico: Personal messages to your contact list
  • Text Messages: Individual messages to close friends and family
  • Facebook: Share your fundraiser link with a compelling image and story
  • Instagram: Use Stories and posts with DVAM hashtags (#DVAM, #SupportSurvivors, #PaintSpokanePurple)
  • LinkedIn: Professional network posts about violence prevention

Social Media Graphics

Communication Timeline

Essential Communications:

  1. Campaign Launch (Early October)
  2. Midway Check-in (Mid-October)
  3. Final Push (Late October)
  4. DVAM End/Goal Reached (October 31st)
  5. Gracias (Early November
Privacy & Communication Guidelines

Respecting Your Network

  • Respect communication preferences
  • Don't overwhelm contacts with donation requests
  • Use individual messages rather than group texts

Content Guidelines

  • Remember that domestic violence affects people across all demographics
  • Someone in your network may be a survivor
  • Focus on hope, healing, and prevention
  • Avoid graphic details or triggering content
  • Emphasize YWCA Spokane's positive impact and solutions
  • Share statistics responsibly
  • Include YWCA Spokane's 24-Hour Emergency Helpline number: 509-326-2255
Resources & Support

Need Help?

Contact YWCA Spokane's Philanthropy team:

  • Correo electrónico:giving@ywcaspokane.org
  • Phone: 509-789-9305

JustGiving Support

  • JustGiving Help Center: support.justgiving.com

Additional DVAM Resources

Peer-to-Peer Fundraising Templates

1. Campaign Launch Messages

Correo electrónico

Social Media Posts

Text Messages

2. Midway Update Messages

Correo electrónico

Social Media Posts

Text Messages

3. Final Push Messages

Correo electrónico

Social Media Posts

Text Messages

4. Thank You Messages

Correo electrónico

Social Media Posts

Text Messages

Other Content Available to Share

Makayla's Story

“Makayla” is a domestic violence survivor and YWCA Spokane client who wanted to share her healing journey with the community. Makayla’s story focuses on how one phone call can make all the difference. She talks about how she went from surviving to healing and ultimately thriving. Her parting advice reminds survivors that they are not alone and deserve to be at peace.

Full Blog Post

DVAM Action Kit

This kit provides simple, ready-to-use tools for individuals, workplaces, schools, and organizations to show visible support for survivors throughout October. The kit includes facts,  posters, sample social media content, and digital graphics that highlight the importance of domestic violence awareness.

DVAM Action Kit

Remember: Every dollar raised during DVAM helps create a community where survivors can heal, rebuild, and thrive.
Thank you for being an Ambassador for change!

YWCA Spokane is committed to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all.

Thank You to our Sponsors

Special thanks to YWCA Spokane's Mission Partner MultiCare and other supporters for making this annual awareness and action campaign possible.


Blog

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The Thread – A Writing Workshop Series for Survivors – This Nov with Sharma Shields

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DV 201 Training: Learning In Action

Join YWCA Spokane for this important sequel, virtual training on November 20th at 10:00am. Learn more about the unique barriers and challenges survivors navigate on a daily basis and talk through how you might help a survivor.